A women’s fragrance by Torand, 90210 Pure Sexy 2 “made the scene” in 2006 with a heady mixture of floral fantasy and juicy fruit that is lush and inviting. It captures the opulence and luxuriousness of Beverly Hills, California, the zip code from which it takes its name and home to many of Hollywood’s brightest stars. It’s also home to Rodeo Drive, where those same celebrities shop.